Wednesday, June 5, 2013

Retail Chains with the Best Customer Service

This article is a reprint of from Barbara Farfan of Click here for the entire article.

What make a good customer experience? According to the Temkin Group research and consulting firm, it's a combination of three aspects of a customer's interaction with a company - functional, accessible, and emotional. The annual Best Customer Experience ranking list is based on these three aspects of the customer experience. In 2013 customer rating and rankings reveal that in 2013 they viewed their experiences with retail grocery store chains Publix, Trader Joe's, Aldi, and fast food restaurant Chick-fil-A to be better than their experiences with This is significant since and its leader Jeff Bezos are well known for an almost fanaticalcustomer satisfaction commitment. 

When consumers are asked just three questions about their latest interaction with a company, it can be determined how they rate their experience with that company for functional (completely failed to completely successful), accessibility (very difficult to very easy), and emotional impact (upset to delighted). Individual opinions are averaged and a customer experience ranking is obtained based on the average customer scores. 

Even though the 2013 Temkin Customer Experience rankings included ratings of companies from 19 different industries, it is clear that the masters of customer experience in U.S. business is the retail industry (which includes restaurants, automobiles dealers, and companies with significant retail operations). Of the top 20 companies that consumers rated as having the best customer experience, 19 of them are retail companies. Banks, insurance companies, financial services, wireless providers, TV services, computer manufacturers, and car rental companies crowd the bottom end of the customer experience rankings. As in 2012, of the companies that are strictly retailing companies, RadioShack received the lowest customer experience ratings from retail customers. 

What follows is a list of the retail companies that were rated by consumers for customer experience in the 2013 ranking report. The list is arranged according to the customer experience ranking each company received, when compared to all companies rated. The number in the left column is the ranking number, out of a total of 246 companies. (The companies sharing ranking numbers received the same average ratings from the customers surveyed.) 

Which retail chains provide the best experience to their customers? The ones that can best answer that question are the customers themselves, which they do each year in a customer experience survey conducted by Temkin Group research and consulting firm. Customers have rated and ranked Aldi, Amazon, Publix, San’s and HEB as multi-year customer experience bests and Dell, AT&T, Ford, and RadioShack as multi-year customer experience worsts. 

By comparing customer experience rankings from 2011, 2012, and 2013, it’s possible to see the trends of individual retailers as viewed by the customers they serve. What follows is a multi-year customer experience comparison of all retail chains that were included in the annual Temkin research from 2011 to 2013. The numbers to the right of the dates are the ranking numbers that each retail company was given based on the ratings of emotion, function and accessibility provided by their customers compared to all other retail companies, as well as companies from other industries. 

1       Publix 
2      Trader Joe's 
3      Aldi 
3      Chick-fil-A 
5      Sam's Club 
7      H.E.B. 
7      Dunkin' Donuts 
5      Save-a-Lot 
7      Sonic Drive-In